Ringier & btov invests in yamo
Founded by Tobias Gunzenhauser, José Amado-Blanco and Luca Michas in 2017, yamo is Europe’s first vertically integrated baby food brand. The young company controls all steps in the value chain, from recipe and production to online sales. To preserve all natural vitamins, the fresh taste and the original colours yamo relies on innovative high-pressure preservation (HPP) technology for the production of its organic baby food. Since the beginning of 2018 yamo is next to Switzerland also available in Germany and Austria. Big retailers have already become aware of this visionary start-up. Germany’s largest drugstore chain, dm, and from the end of August 2018 Coop in Switzerland will be testing yamo’s organic baby food on their shelves. Read more here.