Picker, the app that lets you discover and buy products recommended by people you follow, has raised EUR 1.3 million in seed funding. The company has received EUR 2 million in funding to date, mainly from various angel investors.
“We believe their core as a social media platform focused on making money with advertising (average time spent) offers us the big possibility of creating something new with a completely different approach based on purchase rather than advertising,” says Pickers CEO Enric Gabarró. “We are 100% aligned with the users, we want them to enter the app, find the product they want to buy or share and then leave the platform. We want to help them find the best fit for them as fast as possible without being addicted to our platform. Our focus on discovering products with social leverage is the key differentiator”.
Read more over at TechCrunch here.