Mars, Incorporated to acquire majority stake: Mars Edge and Foodspring join forces
Exciting news to end the first half of 2019: btov is thrilled for founders Philipp Schrempp and Tobias Schuele on the sale of a majority stake in foodspring to Mars, Incorporated today, joining forces to build a global targeted nutrition business and pioneer personalized nutrition.
On completion, foodspring will remain a standalone business led by the founders within Mars Edge and be operated out of the German headquarters.
It’s been btov’s privilege to join the foodspring ride and support the team through their journey of building Europe’s leading DTC brand for premium targeted nutrition.
We look forward to pass on this experience and all its learnings to the next generation of founders to accomplish similar feats!