Bruno Birrer, born 1964, is a serial entrepreneur, partner in a trustee and real estate company, and founder of 2binvincible AG in Küsnacht, Zurich. For eight years Bruno was COO of Peach Property Group AG, a luxury real estate company, listed on the SIX Swiss exchange, and realized its IPO in 2010. Ten years ago, when the digital revolution was still in its infancy, he sold a digital joint venture for a ‘mobile app in micropayment’. Bruno’s first ‘exit deal’ was completed in the telecommunication field: the network company was taken over and transformed effectively prior to pullout. He started his industrial career as sales manager for Europe and reached the office of CEO for a fibre optics company with worldwide production, customers and partners. Bruno studied at the University of Applied Sciences in Rapperswil and graduated with a diploma in electrical engineering. He followed this up with advanced studies in business administration at the Swiss Federal Institute of Technology Zurich and the University of St. Gallen.